Ian & Wendy
The story began when founders, Ian and Wendy set out on a mission to discover the best Swedish bakeries and bring some of their favourite bread, cakes and biscuits back to the UK. On their journey they visited Peter Ljungquist’s Swedish bakery, Peter’s Yard. There they drank coffee, chatted to Peter and enjoyed “fika”. They also discovered the most delicious crispbread (knäckebröd) they had ever eaten. It was simply too good to remain confined to one small bakery, so they decided to work with Peter and another friend John, to make this authentically Swedish, delicious crispbread available across the UK.
The team used naturally fermenting sourdough, Shipton Mill organic flour and the very best, natural ingredients. "Recommendations spread by word of mouth and soon, our wavy, golden crispbreads started to be selected by chefs at Michelin starred restaurants and began to win plenty of awards. From a cautious start, making just 50 kg of crispbread a week (that’s not even enough to fill one small bakery van), we’re now producing fifty times that much in order to keep up with the growing demand from food lovers who claim to be “addicted” to their crisp texture and subtle flavour."
Wendy, Ian and the team promise to keep visiting the best Swedish bakeries in order to bring you more delicious, distinctly different “Swedish bakery favourites". "We will always use authentic recipes and completely natural ingredients, inspired by the ones you would find in the home of any keen home-baker in Sweden. We look forward to sharing our favourites with you".